Multiverse MMO "Kit"

Boy -- people have been waiting for this one for a while now, but it looks like a company named Multiverse is going to soon offer an MMO development environment. I can see MMOs iterating the way "multi-media" titles did in the early 90s. Remember all those Director titles, and mTropolis? They eventually got killed by dedicated 3D platforms and game machines, but before they did, they were *everywhere* -- there was a Director title for *everything*. What if there was an MMO for every story franchise out there? What would the internet feel like? How would you build communities around a franchise? Could be way cool:

Massively multiplayer on-line games on the cheap

MULTIVERSE web site
Kothuria: The World's Edge